New Whitepaper on Retail Excellence

New Whitepaper discussing Merchandise and Lifestyle products as the hidden champions to push OEM’s core business. The automotive industry is facing challenging times and OEMs are competing for market shares. First and foremost the OEM’s brand is crucial to maintain and develop the OEM’s brand image. In our latest whitepaper you can read more about…

The transformation of automotive retailing

Consultants as bridge-builders for mastering automotive retailing challenges presented by today’s megatrends. The May 2015 issue of Manager Magazin profiles the iic group in a 3-way interview with iic Managing Director Igor Bonacic and David Panton, a strategic partner of iic and former BMW AG Senior Vice-President. One of the topics covered in the interview…