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Merry Christmas and a Happy New Year 2019

Maintaining traditions and trying new things at the same time – we believe that both contribute to...

Thomas Hegger takes over PR responsibilities at iic group

Thomas Hegger takes over PR responsibilities at iic group from Fabian Speiser, who left the company.

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Distribution strategies and advice

Inefficient processes within the existing sales and marketing organisation often cause long reaction and processing times. We offer you a variety of analytical and implementation tools to identify problem areas in your daily business. Based on the knowledge generated, we work closely with our customers to develop sustainable and viable sales and marketing concepts. 

At the OEM level, we offer strategic and implementation-oriented services for central areas within various functions such as, for instance, sales and marketing strategy, used car strategy, project management or training.

We support international sales companies, regional hubs or importers both in the operational rollout of central strategies as well as in the development and implementation of national programs for departments such as sales and marketing steering and control, used-car management, network development, fleet management or training.

For trade organisations, we are able to offer support at the international level, for example in the analysis and optimisation of business processes, in identifying potential for improvements and in the execution of training courses or on-site coaching for managing directors, sales managers and sales staff.

Our many years of experience in international sales and marketing enable us not only to create viable strategies for the future together with you, but also to guide and manage the rollout on site or the implementation of your project as your trusted partner. 

In addition, our company group offers the following digital products to help you optimise your sales and marketing activities over the long term:

haystack Loyalty

haystack Loyalty is a software that helps car dealers effectively ensure their existing customers' loyalty, in this manner generating greater sales and improved profitability. Contract, service and inventory data from dealer systems is consolidated in haystack Loyalty and linked to market data. By means of complex algorithms, potentials are identified, supplemented with offers individually tailored to the customer's situation and delivered to the sales consultants together with arguments underscoring the advantages. This replaces time-consuming, manual analyses, thus facilitating the initiation of individual, targeted contact with existing customers at the right time.


SAM is a software that covers the entire used vehicle management process. The broad portfolio of tailored solutions for sales and marketing supports dealers and importers across the world. The software is built to provide you versatility while keeping things simple and user-friendly. SAM can be implemented either as a 360° concept or via a usage of single modules. The modular configuration makes SAM to one of the most cost-efficient systems on the market considering the aspects of security, scalability and maintenance.

Your Contact

Thomas Hegger
Senior Manager
Tel: +49 89 248866-300